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Salesforce Marketing Cloud Email Specialist Certification

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The GET Advantage: Your Path from Learning to Earning:

  • Build in-demand technical and soft skills, validated by industry-recognised certifications. 
  • Apply learning through real-world projects, case studies, and assignments that make you job-ready. 
  • Learn what employers want, align your skills with trends, and move towards higher-paying opportunities. 
  • Continuous mentorship, career coaching, and peer community to guide you beyond the course. 

Course Overview

This course is designed to equip you with end-to-end skills in Salesforce Marketing Cloud’s Email Studio and Automation tools. You’ll learn how to build subscriber lists, design responsive and personalized email templates, set up data extensions, configure automation journeys, and apply segmentation strategies. The curriculum also covers A/B testing, deliverability, and campaign performance tracking. With hands-on practice, you’ll gain the confidence to run effective email campaigns and prepare for the Salesforce Certified Marketing Cloud Email Specialist exam. 

Relevant Industries

Digital Marketing, E-commerce, Media & Advertising, Financial Services, Retail, IT Services, Telecom, Healthcare 

Overview of Technology

Salesforce Marketing Cloud is one of the world’s leading marketing automation platforms, widely used by enterprises for personalized engagement. Its Email Studio and Journey Builder empower marketers to design customer-centric campaigns with advanced segmentation, automation, and real-time analytics. 

Why choose Acquledge for Salesforce course?

Live Training Sessions

Flexible Schedules

Hands-on Experience

Vast Resource Library

Extensive Support

Enrollment Process

  • Sign up on the platform and choose your preferred batch.
  • Start your classes on the scheduled date .
  • Get access to learning materials and project dashboards.
  • Begin your training journey with expert-led sessions.
  • Apply your learning through real-world case studies and projects.

Detailed Course Curriculum

1. Introduction to Salesforce Marketing Cloud:
  • Overview of Salesforce Marketing Cloud
  • Marketing Cloud features and benefits
  • Marketing Cloud user interface and navigation
  • Quiz Module 1
2. Email Marketing Best Practices:
  • Email marketing fundamentals
  • Email marketing metrics and KPIs
  • Email design best practices
  • Email content best practices
3. Data Management:
  • Overview of data management in Marketing Cloud
  • Data extensions and data relationships
  • Data import and export
  • Subscriber key management
  • Segmentation and targeting
  • Quiz Module 3
4. Subscriber and Data Extensions:
  • Overview of subscriber management
  • Subscriber data management
  • Subscriber key management
  • Data extension creation and management
  • Data extension relationships and joins
  • Quiz Module 4
5. Email Sending and Delivery:
  • Email sending best practices
  • Email sending options and configuration
  • Email delivery monitoring and troubleshooting
  • Email deliverability best practices
  • Quiz Module 6
6. Email Sending and Delivery:
  • Email sending best practices
  • Email sending options and configuration
  • Email delivery monitoring and troubleshooting
  • Email deliverability best practices
  • Quiz Module 6
7. Email Automation:
  • Overview of Marketing Cloud Automation Studio
  • Creating and managing automated email campaigns
  • Automation best practices
  • Triggered sends and event-based messaging
  • Quiz Module 7
8. Tracking and Reporting:
  • Email tracking and reporting fundamentals
  • Email tracking data and analytics
  • Email reporting and analysis
  • Marketing Cloud reporting options and best practices
  • Quiz Module 8

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Will I receive a certificate after completing a course?

Every participant who successfully completes the course and meets assessment criteria receives a certificate that can boost your professional credibility.

Do you offer placement assistance or career support?

Yes, our programs include job placement assistance, resume building, interview preparation, and career counseling to help you transition into new roles.

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